Bringing brands to life through dynamic storytelling.

EXPERIENCE

Healthy West Orange, Ocoee, Fla. 
Marketing Manager
2018 – Present

Digital Marketing

●  Developing the brand’s unique voice through daily social media engagement.

●  Maximizing social media impact through data analysis.

• (67% FB audience growth Jan. – June ’18)
• (Surpassed total 2017 Twitter engagement in first six months of 2018)
• (106% IG growth Jan-June ’18)

● Planning and managing monthly social media contests and giveaways.

● Maintaining a fresh and inviting website through regular updates and audits.

● Creating weekly data analytics reports of website and social media performance.

● Enhancing brand awareness through copywriting, designing and managing email campaigns.

• (43% avg. open rate vs. 24% industry avg.)

Content Creation

● Designing shareable and smart social media content in Adobe Illustrator, Spark, and Photoshop.

● Designing print ads that capture our audience’s attention and bring our brand to life.

● Managing relationships with outside vendors, including quality control and budget negotiating.  

● Producing and executing monthly content calendar.

● Building brand’s reputation in the district by shooting and editing hyperlocal video            content.  

● Supervising production and site logistics of photo and video vendors.

Florida Polytechnic University, Lakeland, Fla. 
Senior Content Strategist
2016 – 2018

Content Management

●  Drafting overarching message points and calls to action for content. (Enroll                          today/Give/Join our vision)

●  Maximizing reach of content by developing creative vision and direction.

● Targeting key audiences through appropriate messaging.

● Managing and evaluating effectiveness of content calendar.

Digital Marketing

●  Boosting brand awareness and affinity through strategic social media messages.

●  Creating and managing monthly email campaigns for multiple audiences, including          legislators, donors and industry partners.

●  Keeping website content fresh and engaging through regular audits and updates.

● Promoting executive team’s vision and goals for the university

through a monthly social media plan.

Content Creation

●  Writing and editing stories that illustrate marketing messages.

●  Shooting photos and videos for dynamic story presentations.

●  Managing content creation for high-profile publications.

Media Management

●  Supervising media interviews.

●  Compiling weekly reports of news coverage.

●  Editing press releases.

●  Identifying stories that generate positive press coverage.

CNTV, Winter Park, Fla.
B2B Marketing Associate
2015 – 2016

●  Developed SEO-optimal copy for website relaunch.

●  Created and implemented social media calendar.

●  Communicated with external stakeholders using email blasts.

Wounded Warrior Project,  Jacksonville, Fla.,
Content Specialist
2012-2015

Publications

●  Put a human face on our legislative vision and priorities through two engaging, story-driven Policy Agendas for Congress.

● Demonstrated donor and program impact through stories and photography in two annual reports.

● Developed editorial calendar and long-term strategy of magazine as its
circulation grew from 27,000 to 80,000 in two years.

Management

●  Supervised a team of freelance writers, graphic designers and photographers
to ensure content was within brand standards and original creative vision.

●  Managed team of 50-60 veterans who volunteered their image and story for marketing purposes, to include developing code of conduct, media training and counseling when appropriate.

Video Production

●  Wrote creative briefs, supervised and conducted interviews and found B-roll opportunities on 16 videos that were shared with 2 million Wounded Warrior Project Facebook followers.

●  Credited producer on Wounded: The Battle Back Home, a documentary series that originally aired on MSNBC and later Netflix.

Newspaper Reporter – 2005-2012
Greenwood Commonwealth
Hernando Today
Augusta Chronicle

●  Developed rapport and relationships with people from all walks of life.

●  Interviewed subject matter experts to provide depth to local reporting.

●  Wrote accurate and compelling stories under daily deadline pressure.

●  Converted dry and technical court proceedings and police reports into colorful copy without compromising accuracy.

EDUCATION

Mississippi College, Clinton, MS — Communications / Journalism 2004